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    Google review QR code

    Paste your Google review link: the QR code and the poster appear.

    Paste your review link.

    Scan the screen with your phone camera to check it.

    Colours, margin, error correction and size

    The poster promises nothing in return: Google forbids rewarding reviews. See the rules below.

    Google review QR code: get the right link and print it

    A Google review QR code opens the window where customers rate your business and write a review, so they do not have to search for your listing on Google Maps first. Copy the review link from your Google Business Profile (called fiche d'établissement in French; on a computer, go to "Read reviews", "Get more reviews", then "Copy"), paste it into the box: the tool checks that it really leads to Google, draws the code and prepares a 14 cm poster in French, English or both. A short review link such as https://g.page/r/…/review is about forty characters long and gives a code of 29 × 29 modules, sharp even on a till receipt. The limit comes from Google's rules and French law: the poster has to be shown to every customer and promise nothing in return.

    Finding the review link of your Business Profile

    Google Business Profile Help states that, for now, review links and QR codes can only be generated in a browser on a computer, not on a mobile device. Sign in to your profile, open the reviews, choose "Get more reviews" and click "Copy". Google offers its own QR code in the same place, saved with a right click. This page adds an SVG for the print shop, colour options and a ready-made counter poster.

    No access to the profile? If an agency manages it or the login is lost, the Place ID is a workaround. It is a string that often starts with "ChIJ", which the Place ID finder in Google's developer documentation returns from the business name. The tool then builds https://search.google.com/local/writereview?placeid=…, a widely used format that the profile help does not document: scan the code to check that it opens your review window.

    Asking for reviews in France without breaking the rules

    Google's rules. The Maps content policy calls paid reviews, in cash or in kind, fake engagement. Businesses may not offer incentives for reviews, ask only satisfied customers, discourage negative reviews or require customers to leave a rating on the spot. Asking for honest reviews of a real experience is allowed.

    French law. The DGCCRF (Direction générale de la concurrence, de la consommation et de la répression des fraudes, the consumer protection authority) explains that the Code de la consommation forbids a business from posing as a consumer, from claiming that reviews come from real customers without checking it, and from editing reviews to promote its products. These are misleading commercial practices, punishable by two years' imprisonment and a fine of €300,000, which can rise to 10% of average annual turnover or 50% of what the practice cost. People recruited to post fake reviews are criminally liable too. This applies to any business trading in France, whatever the owner's nationality.

    In practice: a poster everyone can see, a neutral sentence, nothing offered in return, and polite answers to every review, negative ones included.

    Where to put the review code

    Google suggests printing the link on receipts and displaying the QR code in your shop. A stand by the till, a sticker on the bag, a line at the bottom of a quote or invoice all work: customers scan when they have a minute. The bilingual poster suits places with tourists or international clients; for a bag or a receipt, download the SVG and drop it into your layout.

    Glance at the poster now and then, because scammers sometimes stick their own QR code over a genuine one. To share a menu or brochure, the PDF QR code page helps, and the free QR code generator links to your website.

    Frequently asked questions

    Can I offer a free coffee or a discount in return for a Google review in France?

    No. Google's Maps content policy bans offering anything (payment, discounts, free goods or services) in exchange for a review and removes reviews obtained that way. French consumer law adds its own risk: the DGCCRF, the consumer protection authority, treats fake or bought reviews as a misleading commercial practice. Ask every customer, offer nothing in return and let them write what they want.

    Is it allowed to show the review QR code only to happy customers?

    No. Google explicitly bans selectively asking for positive reviews, and discouraging or forbidding negative ones. A poster that every customer can see, or a request made to everyone after a sale, stays within the rules. A negative review answered politely and concretely, in French if the customer wrote in French, often reassures readers more than a row of perfect scores.

    Do customers need a Google account to leave a review?

    Yes. According to Google Business Profile Help, posting a review requires being signed in to a Google account, which can be created with an email address that is not Gmail. A customer without an account lands on a sign-in page after scanning. Mention it if someone asks, without pushing; most smartphone users in France already have an account through Android or Gmail.

    Is a review link built from a Place ID an official Google link?

    It is a widely used address format, but Google Business Profile Help does not describe it: the help gives a link to copy from your profile. Prefer that one. If you cannot get into the profile, the Place ID is a workaround; the tool builds the address, and you only need to scan the code to check that it opens the review window for your business.

    My review QR code opens the business listing but not the review window, why?

    Because the link you pasted is a share link for the listing, such as maps.app.goo.gl, not the review link. It opens the business page, where customers still have to find the button to write a review, and many give up there. Get the review link from your profile on a computer, through "Get more reviews" then "Copy", and make the code again.

    Sources

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